NORTH LITTLE ROCK, AR - The 3rd year award-winning music and arts festival featuring Americana and Country Music acts is coming to the banks of the Arkansas River once again! Yadaloo Music and Arts Festival will be Saturday, September 18, 2021, at the North Shore Riverwalk Park. The event will be kicked off with a We Are The 22 5K Memorial Ruck March in honor of every veteran and soldier lost to suicide.
“We Are the 22 is focused on direct veteran suicide intervention,” said Mikel Brooks, Founder/President of WAT22. “Our teams are on standby twenty-four hours a day to respond in person to Arkansas veterans in suicidal crises to provide peer support and get them the help they need.”
Ruck march participants are encouraged to fill their packs with canned goods to be donated at the end of the march to Feed The Veterans and Veteran Villages of America. These organizations provide food for hungry veterans and were greatly impacted by the pandemic.
The ruck march will end at the festival entrance to begin a day of musical entertainment and a variety of creative arts activities. There will be areas and events set aside to feature interactive art installations, multiple arts and crafts vendors, a dedicated game and activity area for all ages as well as a variety of food and beer vendors.
“The goal of the Yadaloo festival is to provide national, top quality entertainment while boosting the North Little Rock Argenta Arts District and Little Rock River Market District, specifically local bars, restaurants, and hotels,” said Susan Erwin Prowse, owner of Yadaloo. “Choosing to partner with WAT22 was very close to the heart for me, as I lost a dear friend and veteran to PTSD last year. It’s my mission to honor his legacy and help other vets get help through partnering with this organization.”
100% of the proceeds for the 5k Memorial Ruck March will go directly to WAT22. Tickets to march are $35 and will include an entry into the festival. For tickets to the march and more, visit www.wearethe22.org/yadaloo-2021/
Tickets to Yadaloo and lineup announcements will be coming! Please visit www.yadaloo.com to stay tuned and follow us at @yadaloofest on Twitter, Instagram, TikTok, and Facebook.